Home > Media Dinosaurs > Got the blog on

Got the blog on

So I heard through the grapevine today that those clueless wonks at Al Jazeera English had launched a new blog section on their website. Obviously “new” is a relative term for them because the “blog” is a product of Web 2.0 and therefore already well past its sell-by date (and yes, I am aware of the irony of saying that in my own… blog).

Still, the BBC have had blogs for years, as have CNN, so I guess it was only a matter of time before Al Jazeera English copied them; which is a shame because to date, the Al Jazeera website had stood firm against the stereotypical “blog” and focused on its excellent feature writing instead, often bringing these together under a single subject or reporter name, rather than just giving them their own blog-branded new media ghetto.

One hopes that these one-day-wonders won’t replace the well-written and truly original journalism that Al Jazeera regularly put onto its website’s Focus section, but I’ll bet they do, and then try to pass it off as “convergence”.

(You can always tell when a Newspaper or a TV executive is lying about convergence, and using it to cover up cuts in spending – their lips move.)

Obviously whoever is in charge of innovation there must be on long-term sick leave because the blogs are now “the in thing” while elsewhere on the site all of their excellent comments have been shut down on both the website and their YouTube channel – so much for being the “voice of the voiceless”.

The head of common sense must also have been having an off-day because while the new blogs have been mentioned fleetingly on-air, there’s absolutely no mention of them at all on the Al Jazeera English front page to date.

Come on Al Jazeera, you can do better than this.

(Oh yes, if you want to see these wonders of the new media era, they can be found languishing at their own site – and one further observation: Why didn’t the Asia-Pacific region qualify for its own blog?)

Advertisements
  1. No comments yet.
  1. No trackbacks yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: