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News shortchanged

A friend of mine twittered enthusiastically from Malta today:

NewsXchange conference session on political news for a younger audience. Great title: “Are we boring you?”

Yes, I had to agree, a great title, so I headed over to the NewsXchange website to see if I could find out more. Nice blurb there on the agenda, so I wanted to know more – ah, it’s happening right now, so is there a stream I could subscribe to?

No.

Maybe it’ll be available online later?

A brief look at the previous conference agendas soon put me straight.

No.

Then I saw the tag-line: “for broadcasters by broadcasters” and the penny dropped with a resounding thud.

Here we have a large room in a nice hotel in Malta filled with some of the best TV news folk in the business, but because they still have their collective old media heads stuck up their old media proverbials, the NewsXchange is reduced to being nothing more than a bunch of self-serving hot-air producers pontificating about the future of their industry behind closed doors.

No social media, no streaming, no podcasts, no blog, no tweets (bar the teaser above) – just the same old, same old.

What an opportunity missed.

Bye bye, broadcast news, it was nice knowing you.

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