After yesterday’s post it was interesting to see that Al Jazeera English are not the only ones who are behind the curve on new media – Sky News, no less, have been trumpeting their latest innovation: Sky News being streamed for free on their website.
Good Lord, how have I struggled through the past few years only being able to watch BBC, ITN, CNN, MSNBC, Russia Today and Al Jazeera English, all of whom have been streaming their live output for free for years?
Cue chest thumping from the Sky News bunker:
With Sky News now available on more platforms than ever – on TV, online, on mobiles, through iphone and ipod touch apps, at train stations and on planes – there’s barely a screen in Britain now where you can’t access Sky News.
I’m always reminded at this point of the creatures Douglas Adams once described in The Hitch-Hiker’s Guide to the Galaxy who had 50 arms each and so invented the under-arm deodorant before the wheel – one wonders how Sky News could ever have thought it was more important to have an iPhone application BEFORE a live free stream.
Maybe the answer can be found in Michael Woolf’s excellent takedown of old Digger Murdoch in a recent edition of Vanity Fair, which sums up everything you ever need to know about the sad attitude of old media execs to the future of media.
As for Sky News, I guess someone there is feeling really pleased with themselves this morning, and wondering whether they should go one step further, and put Sky News content into print…